Zone launches new graphic profile

Zone Systems continues the work of positioning itself in the market. The company is a professional partner for complete solutions in sign and visual communication and today launches its new graphic profile with a new logo. During the year, Zone together with its agencies TR (now part of Henson) and Grit Media worked to develop a new website that will meet customers’ current and future needs but also help the company to communicate a clear and distinct image of the brand.

The graphic profile is an important part of our work with our positioning. To behave in such a way that we build the right image of the Zone systems brand. We want our communication to strengthen the experience of Zone systems as a professional, committed and knowledgeable partner. Therefore, it feels important that our visual identity is experienced professionally, clearly and testifies to our professional pride. The logo is a further development of our previous version with a clearer symbol for “zone” and an updated and slightly more modern graphic expression.

In addition to the work with a new graphic profile, Zone Systems has also run a number of other exciting marketing projects during the year. And the company is currently in a recruitment process where a dedicated market communicator will be hired.

– I am very proud of the work my marketing team has done during the year and it feels very stimulating to be able to launch our new brand. I am absolutely convinced that it will help us take the next step as a company. I would also like to thank TR and Grit Media who helped us with these projects during the year. We are now taking a starting point and accelerating towards continued investments in 2022, concludes Olof Viklund, CEO and co-owner of Zone Systems.

On the start page, you will find a video clip that shows what one of Zone’s important building blocks as a professional partner for complete solutions in sign and visual communication can mean to you.