Challenges, Lessons, and Collaboration: Keys to Success
Read about our successful work with Circle K in Flädie, Sweden, and how our designer Carl collaborates with the rest of the team.
It is impossible not to highlight the central collaboration with our designer, procurement department, and our production workers. Together, they form a dynamic team that has proven to be a key to success in our projects. In this article, we will take a closer look at how Carl and the team tackled a specific design project at a Circle K station in Flädie, Skåne, and the benefits Carl’s work has brought to both the company and the customer.
The Emergence of the Design Project
Carl received the assignment in response to a request from the sales department. The customer was experiencing issues with their lightbox campaign messages blowing away, and they needed a cost-effective and more sustainable solution. Carl took on the task and began working with existing dimensions of the lightboxes as a basis. Here, collaboration with the procurement department and the production manager came into play in ensuring that the right components and materials were available.
The Process Behind the Project
Carl created a detailed concept image that showcased the planned changes, and it was together with the production manager that this concept was transformed into a functional product. Cross-departmental collaboration was necessary to ensure a smooth transition from design to production.
Creating Custom Signage Solutions
Starting with one of our light cabinets as a foundation, Carl began making customizations to meet the customer’s preferences. Carl added poster frames with snap-in functionality to ensure that campaign materials would stay in place even in harsh weather. He made adjustments to the dimensions and replaced the previously top-hung door with a side-hinged variant. By extending the lighting upwards, he could use the same light source to illuminate both the campaign message and the logo at the top of the cabinet, resulting in a more cost-effective product. Collaboration with the procurement team was crucial in ensuring that the right materials and components were available in a timely manner.
Inspiration and Creativity
When it came to finding inspiration for the project, Carl benchmarked similar signage products on the market, and the procurement team played a crucial role in identifying the best suppliers for the necessary components. Together, they explored possibilities within the company’s own inventory and selected the most efficient and high-quality materials.
Challenges as Lessons
Throughout the project, challenges arose that sometimes required quick and clever solutions. Collaboration between the procurement team and the production manager proved to be crucial in handling these situations. At times, components were missing from the inventory, and it was up to the procurement team to swiftly ensure that necessary materials were delivered. The production manager played a key role in the production of the signage solution. It is clear that the collaboration between Carl, the procurement team, and the production manager became the heart of the project for Circle K.
By combining technical expertise, creativity, and a strong sense of efficient resource utilization, this trio has successfully overcome challenges and created custom signage solutions that not only meet the customer’s needs but are also cost-effective and environmentally friendly. With this functioning collaboration at our core, we are ready to tackle future projects with enthusiasm and confidence.
Contact us today for assistance in customizing your signage products!
Available as single-sided and double-sided and can also be delivered in three parts for larger areas. A billboard is a frequently used product in parking lots for supermarkets, department stores and shopping malls
Over the years, we have manufactured a huge amount of light boxes, city display cases, patented IP-rated products for harsh environments and light boards in alternative forms.
Make sure your communication is clear and visually attractive. We offer flat, thin, reversible and unlit variants of our menu boards. We also have our own systems for easy installation and mounting on the ceiling or wall.