Zone Marketing
Timing is the most important component for optimizing the customer flow at your place of purchase. We have developed a method to help you with just that – to communicate the right thing, in the right place, at the right time. We analyze your place of purchase from passing traffic to purchase and closing, and divide the area into zones. You get a recommendation on when your customers are most receptive to different types of messages, and a signage program tailored to your exact flow plan. This means a better experience for the customer, and a more profitable business for you.
A matter of course when thinking about communication is to ask yourself the question “What do we want to communicate, what is the purpose and what effects do we want to achieve?” Then define what needs to exist in each zone and what the most effective communication solutions would be.